MELAKA, Aug 6 — The Communications and Multimedia Ministry is looking into organising the Kembara RIUH Keluarga Malaysia programme on a regular basis to facilitate exhibitors to be part of the tour team.
Its minister Tan Sri Annuar Musa said this was one of the improvements planned in setting the momentum of the carnival from one series to another.
“For future RIUH programmes, maybe we can maintain the concept of 50 per cent local exhibitors and 50 per cent from other states and have some permanent contents for the tour series.
“I think it’s good to have a schedule so that they (exhibitors) can plan their participation,” he told reporters after observing the second day of the Melaka edition of the Kembara RIUH Keluarga Malaysia programme at Dataran Pahlawan here today.
Elaborating, Annuar said the ministry will try to highlight the uniqueness of the host state in each RIUH tour series so that it can attract more visitors in the future.
“I also would like to see if there is a promotion of new products such as creative products, culinary products and others,” he said, adding that the RIUH NAU! programme has surpassed the target of 20,000 visitors.
The Kembara RIUH Keluarga Malaysia programme, which gathers the creative industry’s entrepreneurs and local art activists, is expected to create at least 7,000 job opportunities at 14 locations across the country and support over 5,000 local businesses.
The organising of the programme is also in line with the government’s efforts to raise the creative industry’s contribution to the country’s Gross Domestic Product to 20 per cent, estimated at RM31 billion by 2025.
