KUALA LUMPUR, March 14 — Malaysia Convention and Exhibition Bureau (MyCEB) targets 5.9 million delegates to its events and generating RM42.12 billion income by 2030, said chief executive officer Datuk Seri Abdul Khani Daud.
Abdul Khani said MyCEB’s aim of organising up to 350 events annually was also inline and on track with its goal of becoming Asia Pacific’s top 5 Business Events Powerhouse by 2030.
“The growth now is really good for us, in fact some of our venues especially the World Trade Centre Kuala Lumpur, Kuala Lumpur Convention Centre and Malaysia International Trade and Exhibition Centre will be running quite full for the first quarter, and it is quite a good response from the industry for the second and third quarter of 2023.
“With that growth, the industry is moving forward quite well to achieve the target that we have set for 2030,” he told reporters at the Association Day today, which presents a niche nexus to access insights, exchange ideas and debate issues that impact the future growth of associations in Malaysia.
At the same time, MyCEB has appointed Malaysian Congress Ambassadors or also known as Kesatria Malaysia for 2023.
“The Kesatria Malaysia Programme is an effort to help us stage international conventions in Malaysia as an accomplished host. Given their expertise and command of the network that transcends borders as well as personal achievements, these champions are the perfect candidates to woo major international conferences or conventions to Malaysia,” he said.
Since the inception of the programme, Kesatria has contributed 95 successful international business events with an economic impact of RM1.5 billion and attracted more than 100,000 delegates, Abdul Khani said.
On secured events, he said as of now MyCEB has already sealed five international events to be held in Malaysia in 2030 and from now until 2030, MyCEB has more than 100 events secured and has been signed on contractual basis with organisers.
