KUALA LUMPUR, March 18 — Majlis Amanah Rakyat (MARA) has introduced 12 resort operators under the Gate to Global – Resort Entrepreneur Development (GTG-PURE) programme at the Malaysian Association of Tour and Travel Agents (MATTA) fair.
Its chairman, Datuk Dr Asyraf Wajdi Dusuki in a statement today said the MATTA fair was the best platform to highlight and expand the promotional network for tourist destination attractions offered by resort operators under the GTG-PURE initiative.
“The GTG-PURE programme which was implemented in 2019 focuses on developing and empowering hotel, resort, chalet and inn entrepreneurs to be more competitive in the country’s tourism industry,” he said, adding that so far, it has developed 184 entrepreneurs that will boost the country’s tourism sector.
According to him, MARA’s first-time participation in the fair also supports the recovery of the country’s tourism sector which took a toll during the pandemic, in addition to increasing sales and creating a business network of entrepreneurs in the tourism industry.
Asyraf Wajdi today attended the exhibition which runs until tomorrow (March 19) at the Malaysian International Trade and Exhibition Centre (MITEC) to meet with the GTG-PURE entrepreneurs.
He also witnessed the exchange of the cooperation certificate between MAGADH Travel & Tours Pvt Ltd New Delhi, India, with six GTG-PURE entrepreneurs namely TY Hotel, Warisan Pahlawan Resort, Forest Paradise Inn, Glamping Park Travel and Tour Sdn Bhd, Pangkor Village Beach Resort (Perak) and Kulapuan Resort (Sabah).
This collaboration is expected to bring RM7.2 million in potential sales through the hosting of weddings and corporate events and the offering of holiday packages by the GTG-PURE entrepreneurs, he added.
