SEOUL, July 12 – South Korea’s Ministry of Culture appointed the K-pop girl group NewJeans as honorary ambassadors for Korean tourism for 2024 on Thursday, aiming to promote inbound tourism, Yonhap reported.
The quintet will collaborate closely with the Korea Tourism Organisation (KTO), affiliated with the ministry, to showcase Korea’s diverse attractions, with a particular focus on targeting younger generations, who have constituted a significant portion of foreign visitors in recent years.
“We’re really happy to be named honorary ambassadors to promote Korean tourism,” Minji of the group said during a nomination ceremony at a hotel in Seoul.
“We’ll do our best to promote Korea’s diverse charms with a joyful heart.”
With hits such as “Attention”, “Ditto”, “ETA”, and “OMG”, NewJeans have become the hottest girl group just two years after its debut in July 2022. Most recently, the band made their debut in Japan with the single “Supernatural” on June 21.
