KUALA LUMPUR, Aug 3 – Proton Holdings Bhd has officially announced its first-ever Malaysian electric vehicle (EV), Proton e.MAS 7, marking the beginning of a new chapter in the country’s automotive history.
The national automotive company said the e.MAS 7 underscores Proton’s commitment to the Malaysian government’s EV agenda which calls for national carmakers to introduce electric vehicles by 2025.
“While the full launch will occur later in the year, the confirmation of the name and preview of this exciting new model highlights Proton’s proactive approach to leading the country’s automotive industry towards a more sustainable future,” it said in a statement.
Since the announcement of the e.MAS brand name and the subsequent introduction of 18 Proton e.MAS outlets in June, it said Proton New Energy Technology Sdn Bhd (Pro-Net) has now expanded its reach to a total of 29 outlets.
Pro-Net, a subsidiary of Proton, aims to have 25 Proton e.MAS showrooms operational before the public launch of the e.MAS 7.
“Co-developed with Geely, the Proton e.MAS 7 is a C-segment sports utility vehicle (SUV) designed to cater to the needs of modern lifestyles offering ample space and utility,” it said.
Proton also noted that e.MAS 7 has undergone rigorous testing, with 700,000 manhours and 10 million kilometres of testing performed to verify its durability and reliability in ensuring that the vehicle is road-ready and safe.
