KUALA LUMPUR, Sept 26 – The Malaysia International Halal Showcase (MIHAS) 2024 achieved RM4.3 billion in sales, surpassing the RM3.2 billion recorded in 2023 by 34 per cent, said the Malaysia External Trade Development Corporation (MATRADE).
In a statement, MATRADE said the improvement was driven by agricultural produce, which accounted for the largest share of this year’s sales at 26.3 per cent, followed by prepared food at 26.1 per cent, beverages at 12.5 per cent, and emerging sectors such as pharmaceuticals, toiletries, cosmetics, and packaging and containers, which also ranked among the top contributors.
Reflecting on the outcome of MIHAS 2024, Minister of Investment, Trade, and Industry Tengku Datuk Seri Zafrul Tengku Abdul Aziz said MIHAS has positively contributed towards the objectives of the Halal Industry Master Plan 2030 (HIMP 2030) and the New Industrial Masterplan 2030 (NIMP 2030).
“Beyond the immediate RM4.3 billion in sales, what is equally important is how MIHAS fosters further public-private collaboration to keep strengthening our halal industry ecosystem and help more Malaysian companies go global.
“With the debut of MIHAS@Dubai this coming November, we expect the Malaysian halal industry to expand further in the Middle Eastern and North African (MENA) market, home to around 20 per cent of the world’s Muslim population,” he said.
