KUALA LUMPUR, May 18 — Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi has called on local franchise industry players to collaborate to promote their respective brands internationally.
Ahmad Zahid, who is also the Rural and Regional Development Minister, said it was time for all industry players to join forces in marketing local products abroad, thus putting competition aside.
“I am confident that if we mobilise energy together to promote local brands to the international level, more Malaysian products will be better known abroad.
“We should put all efforts in the name of the country and forget all racial and religious differences,” he said when launching the 2023 Franchise International Malaysia (FIM) Exhibition and Conference, at the Kuala Lumpur Convention Centre today.
Also present were Domestic Trade and Cost of Living Minister Datuk Seri Salahuddin Ayub and Malaysian Franchise Association (MFA) chairman Datuk Radzali Hassan.
