ISKANDAR PUTERI, March 24 – State Unity, Heritage, and Culture Committee chairman, K. Raven Kumar, has called on handicraft entrepreneurs in Johor to tap into their creativity to market their products through online platforms.
“Most people even buy everyday household items online. Therefore, online platforms provide greater access to the market,” he said after a walkabout at the National Craft Festival 2024, at Sunway Big Box Retail Park, on Saturday.
Raven Kumar also observed that the handicraft industry in the state is gaining popularity, particularly among the younger generation, which would somewhat help to enhance the industry.
A total of 16 handicraft entrepreneurs from Johor, Penang, Kelantan, Terengganu, Selangor, and Negeri Sembilan are participating in the festival, which offers various attractive activities, such as handicraft sales, handicraft exhibitions, My Craftshoppe, as well as creative wood carving and batik colouring contests.
