KUALA LUMPUR, May 21 – The 2024 Beijing Chaoyang International Tea Culture Festival kicked off recently at the Chaoyang Park and the Junwangfu Hotel, gathering more than 100 tea brands for tea party, tea-related poem recitals and traditional Chinese-style performances, attracting many visitors from home and abroad.
The quaint garden-style Junwangfu Hotel has been transformed into a tea culture reception hall with four distinctive areas for exhibition and display, interactive experience, immersive shopping, and new cultural experience, respectively, providing visitors with immersive tours featuring the traditional Chinese tea culture.
There were also special activities such as incense rituals, ikebana, Hanfu performances, tea-related poems, tasting tea and identifying flowers, as well as new consumption scenarios such as “Tea & Coffee Theme Salon” and “Sunset Music Party”, providing opportunities for young people to meet friends over tea.
During the launch, Chaoyang released the Tea Fragrance Tour Map, highlighting the highest tea fragrance indexes in 12 business districts, including central business district (CBD), Sanlitun, Wangjing, and Shuangjing.
Although Beijing’s Chaoyang District does not produce tea, it is one of the areas that sees the greatest tea consumption, with both traditional tea houses and innovative tea beverage stores ranking first in Beijing, according to a statement.
In the future, Chaoyang District will further enrich the forms of cultural consumption to support Beijing’s efforts for developing itself into an international consumption centre, a “City of Tea Fragrance”, and a “Garden City”.
Known as “China’s Number One District for Foreign Affairs”, Chaoyang District is home to a number of embassies in China, international media outlets and organisations, as well as regional headquarters of multinational companies.
Additionally, global tea beverages, such as English black tea and Argentine mate tea, thrive here, and by using tea as a means of fostering friendships, Chaoyang welcomes visitors from around the world to share in the aroma and allure of tea together.
