PUTRAJAYA, April 8 — Mitsubishi Motors Malaysia (MMM) aims to sell up to 800 units this month of its newly launched Mitsubishi Xforce, with two variants starting at RM109,610.
Its chief executive officer, Takashi Sakamaki, said the car dealer targets an average of 500 units per month.
“We are very confident that we can hit this target. As we spoke today, we have already received 2,600 bookings,” he told reporters after the launch of the Mitsubishi Xforce here today.
Takashi also said the company remains confident of surpassing 3,000 bookings above its original target of 2,000 bookings.
The all-new Mitsubishi Xforce will be offered in two variants, namely Urban, priced at RM109,980, and Ultimate, priced at RM119,980.
According to MMM, early-bird bookings include a RM5,000 cash rebate, three free labour services —bringing the total five-year maintenance cost down to just RM3,900 — and participation in the “Buy 1 Free 1” Xforce contest.
Commenting on the oil price hike due to the ongoing conflict in West Asia, Takashi said the situation has not significantly affected bookings for gasoline models.
This is largely due to Malaysia’s subsidised fuel pricing, with RON95 remaining stable at RM1.99 per litre, an exceptional rate compared to many other countries globally, he said.
“As such, we do not see a major impact on demand for gasoline vehicles at this point,” he noted.
However, he said the situation is different for diesel, with prices rising to around RM6.00 per litre, more than double the previous level.
“This increase is expected to have a noticeable impact on diesel-powered models, particularly pickup trucks. More or less it will affect demand, but the situation is only in Peninsular Malaysia. For East Malaysia, diesel prices remain stable, so we see a great opportunity there,” he added.
